Description

1. Primary Logo Design

• The main logo that represents the brand. This is usually the most refined version, meant for general use.

2. Logo Variations

• Horizontal Version: A wider, horizontally oriented version of the logo.
• Vertical/Stacked Version: A taller, more compact version of the logo.
• Icon or Symbol Version: A simplified version using just the logo’s icon or symbol, without text, useful for social media profiles or app icons.

3. Color Variations

• Full Color: The primary logo in its full, colorful form.
• Black and White: A version in black and white for use when color is not an option.
• Single-Color: A simplified, monochrome version for various applications.

4. Typography Guidelines

• Font Recommendations: The fonts used in the logo, including primary and secondary fonts, along with guidance on how they should be used in different contexts.

5. File Formats

• Vector Files (AI, EPS, SVG): These files are scalable and can be used for any size without loss of quality, suitable for print and large signage.
• Raster Files (PNG, JPG): These are pixel-based files suitable for web use. Typically, a PNG is provided with a transparent background.
• PDF: A high-quality file for printing.

6. Logo Usage Guidelines (Optional but Recommended)

• Clear Space Rules: Guidelines on the minimum clear space around the logo to maintain its visibility and integrity.
• Incorrect Usage Examples: Demonstrations of how not to use the logo (e.g., stretching, color distortion, etc.).

7. Brand Color Palette

• A set of specific colors (with RGB, HEX, and Pantone codes) that complement the logo and can be used across branding materials for consistency.